branding & identity design, print & web design,
tradeshow booth design & management
Bwana Gear is a Colorado-based startup that designs and
manufactures an interesting line of protective cases that have
built-in (patented) air-cushioning technology. Originally the
brainchild of an outdoor-gear-loving garage inventor, the air-pump
technology is a rather new idea that's starting to catch on in
several outdoor markets.
I was engaged early on in the company's development in order
to establish their brand identity. These were the specs: An
Old-World-British-Explorer-Goes-On-Safari theme, yet the logo
itself still had to be sporty, hip and edgy. It had to suggest travel,
action and adventure, but appeal to men as well as women,
surfers as well as golfers, kids as well as grandparents and
everyone inbetween. And it had to have a lion in it. Other than
that, though, I had total creative freedom.
To the left are a few examples of some of the original designs
from the initial launch of the company. From the top down they
are: logo, sales brochure, website (click here to launch in a
separate window), and tradeshow booth screens (10' x 8'